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Monaxa — Email System
Setup Guide
How to launch the single USP broadcast and the weekly broadcast campaigns for Monaxa. Compatible with ActiveCampaign, HubSpot, Mailchimp, Klaviyo, Brevo, Iterable, and most ESP platforms.
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Part 1: Create Three Contact Segments
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| Create these segments before building any automation. All three should be dynamic so contacts move between them automatically as their account state changes. |
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1
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Registered but Unfunded
Contacts who registered and verified but have not deposited. They are eligible for or already hold the $20 No Deposit Bonus.
Criteria: account_status = verified AND deposit_total = 0.
→ Trigger: send the single USP broadcast email.
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2
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Cent or Low Deposit Traders
Contacts on a Cent account or who have deposited less than $50 total on Standard. First-deposit bonus takers who have not re-funded fall here too.
Criteria: account_type = cent OR deposit_total < 50.
→ Trigger: send the single USP broadcast email, then add to the weekly broadcast list.
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3
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Active Funded Traders
Contacts on Standard, Pro, or Zero accounts who have placed a trade in the last 30 days.
Criteria: deposit_total > 0 AND last_trade_date within 30 days.
→ Trigger: enroll in the weekly broadcast campaigns only.
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Exit rule
If a contact makes their first deposit after receiving the USP broadcast, move them to the Active Funded Traders segment. Use a goal condition triggered by deposit_total > 0 in your ESP.
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Part 2: USP Broadcast Email (1 Send)
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| Trigger: contact enters the Registered but Unfunded or Cent or Low Deposit Traders segment. Send once, as a one-off broadcast. Send time is Tuesday or Friday at 3 PM in the recipient's timezone following the Email Matrix SOP send-time rule. |
| Email | Day | Send Time |
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| USP Broadcast | Tuesday or Friday | 3:00 PM recipient tz |
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The angle
The email is built around one line from Monaxa's own brand: frictionless. It reframes the $20 No Deposit Bonus as an asset the lead already owns, then strips the remaining barriers in a scannable contrast pattern: $15 minimum deposit, 1:2000 max leverage, MT4 plus MT5 plus cTrader on the same account, instant withdrawals. Closes with a Bottom line that echoes the brand promise.
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Personalisation
Replace [First name] in the template with your platform merge tag (e.g. {{first_name}} in most platforms). Update the {{unsubscribe_link}} placeholder with your ESP's unsubscribe variable before sending.
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After the USP broadcast
Do not chain a follow-up sequence to this broadcast. The single email is designed to do the segmentation work on its own. Contacts who deposit move to Active Funded Traders automatically. Non-responders go into the weekly broadcast rotation so they keep getting value without over-nurture.
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Part 3: Weekly Broadcast Campaigns
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Two recurring campaigns sent every week to all Active Funded Traders with marketing consent, plus contacts tagged broadcast_only. Load the HTML files directly into your ESP's code/HTML template editor. |
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Campaign 1
Weekly Economic Calendar
Every Monday, 9:00 AM recipient timezone.
Update the {{DAY}}, {{TIME}}, {{EVENT}}, {{IMPACT}} placeholders each week before sending.
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Campaign 2
Weekly Market Update
Every Friday, 3:00 PM recipient timezone.
Update the {{ASSET}}, {{CHANGE}}, {{KEY_LEVEL}}, {{NOTE}} placeholders each week before sending.
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Before You Send
● CTA links point to https://monaxa.com — confirm this is correct before sending any campaign.
● Brand colors used throughout templates: #0A0F1C (dark navy) and #F5C518 (gold). Find-and-replace if your actual brand colors differ.
● The USP broadcast is a single one-off send. Do not chain it into a sequence. Let the contact's deposit behavior dictate the next step.
● Stats in the template are real: $20 No Deposit Bonus, $15 minimum deposit on Standard, 1:2000 max leverage, 4.7 Trustpilot rating. Do not change these without checking the current numbers on monaxa.com.
● Regulatory footer references Mauritius FSC GB23201577 and Anguilla A000001175. Confirm these are the entities your marketing list was collected under before sending.
● All subject lines are lowercase, 6-10 words, no punctuation, no spam triggers. Keep them that way when localizing for SE Asia, South Asia, Africa, or LATAM.
● Test all emails in your ESP's preview mode before activating automations. Check subject lines, preview text, and merge tags.
● Verify unsubscribe links are wired up correctly. Your ESP handles this automatically when you use the built-in unsubscribe variable.
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